Hi! I am a NYC-based senior user experience professional specializing in mixed-methods research and service design. Making the world a better place through technology, storytelling and delightful experiences is where my passion lies and people are at the center of it all.

My experience includes being the CEO and Founder of ElleSee Futures, a design and research consultancy, and I am currently working as a senior researcher at WeWork’s NYC headquarters. Prior to WeWork I completed a tour of service with the United States Digital Service, a startup at The White House, using design and technology to deliver better services to the American people.

My career was influenced and shaped by my early experiences serving as a liaison between reporters, editors, designers, and producers at The Washington Post. For breaking news, as well as enterprise and investigative reporting, I worked closely with every department, managing storytelling across all platforms. What I found was missing in these conversations was the reader’s voice.

My expertise includes:

  • Informing experience design decisions by becoming an expert on the situation in which a user will engage with our products;
  • Informing experience design decisions by becoming an expert on the expectations of the user;
  • Informing user experience decisions by becoming an expert on what makes a product useful, desirable, valuable, accessible, credible, findable and usable;
  • Determining learnability of new features and the strategy for introducing them.

Helping product owners move from making assumptions about users to making informed decisions about usability and features users want is my strength. Experience design is not a one and done process. We should be constantly learning about how users are engaging with our products, responding to their behaviors and evolving.

How can we do this?

Business, design, content and development teams must collaborate to do:

  • Ongoing research, learning how new technologies are impacting how we live;
  • Ongoing usability studies on product suite;
  • Reports on latest technology and usability trends.

We must be proactive about how we can improve our products to take advantage of new behaviors and technologies.

Speaking Engagements

Recommendations

  • I worked with Laura on a number of key projects at Gannett. She's always the first to jump in the game and start making things happen. Laura is an extremely talented content manager with a "digital mind." One of the key qualities that separates her from others is her insatiable desire to gather as much intelligence as possible about the consumer and use those insights to guide the new product development projects she manages. Laura's talent for design, knowledge of the digital space, overall energy and passion for understanding the consumer first is why she's been so successful and will continue to have a great career moving forward.

    Reggie Murphy, Senior Manager, Client Experience Research at Vanguard
  • Laura is a very hard-working person who can very effectively manage multiple projects at once. Laura is an expert in the digital world, a regular speaker at many of the best conferences and a respected leader in the Online News Association. Laura is multi-skilled: Business strategy, user experience, development and content production are all in her wheel-house. But best about Laura, whatever she doesn't know she will quickly figure out. I have been impressed that whenever Laura was plugged into a project outside of her experience set, she researched the field quickly to get to mastery so that she could lead within her teams. Laura was a great addition to any team I have been part of.

    Grey Montgomery, Chief Content Officer at Winsight, LLC
  • Laura and I came together from very different worlds - some might even say church and state - she from journalism and I from sales and marketing. To be successful on our project, we had to figure out out how to collaborate, learn from each other and build something new. Laura immediately stepped up into a leadership role on the team thoughtfully teaching our team about design of the product with a keen focus on our end users. It was my first true collaboration between an editorial and business team and it taught me skills that I have used in every job since. I think of all that I learned from Laura often - she was a thoughtful leader, teacher, innovator and product owner.

    Katie Emery, Director, Global Marketing Solutions at The Washington Post
  • In 2010, Laura began working with The Perfect Game Foundation as we created a not-for-profit to assist those who want to work in sports. She did our entire website including design, content, interactivity, provider interface and updates. Her body of work on our behalf has been exceptional, world-class and without her the foundation would not have had the success it has enjoyed. We recommend her unconditionally.

    Del Wilber, President Perfect Game Foundation
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