User Journey Map
What do the Consumers Want?
Consumers want to do good without drastically changing existing behavior and to support brands associated with causes that personally resonate.
What do Non-Profits Want?
Not-for-profits want to inform more individuals and brands about their mission so they can solidify their core support system.
What do Brands Want?
Companies want a well lit way to leverage their philanthropic programs to enhance their corporate reputation.
What job do we need to fulfill?
The Ultimate Giver
Engage the ultimate giver in new, social, interactive ways to continue this “way of life.”
The Casual Giver
Connect with the casual giver to bring awareness, motivation, and influence to do sustainable giving.
Activate the curious by exposing different influencers such as events, experiences, and relationships.
Consumer insights told us…
If a tool existed that helped inform purchasing decisions based on cause association, it would be useful;
It would be more useful when making big purchasing decisions;
It must be easy to use;
It must show tangible results;
It must benefit the consumer and the consumer’s friends;
It must integrate with existing tools.
Organization insights told us…
The product would encourage other organizations & brands to step up to the plate;
The product should enable 365 days of Thanksgiving (biggest day of volunteering for them);
It provides a lot of ways to energize people & organizations to do actual good – buy products that support good, support companies that are philanthropic;
The product must be clear about how much of the purchase is going to charity.