What needs my attention right now?

Editors at Condé Nast told us they needed a way to better perform triage between meetings. They wanted us to prioritize a list of “what needs my attention right now?”

This list might include stories needing an edit or stories going viral.

My Role

Design Audit, Research Design, Synthesis, Experience Map, Research Readout

Process

I used a user-centered, collaborative and creative approach to design, developing solutions by first understanding the motivations, goals and contexts of the people using our platforms.

Understand

Define what the user needs, business needs and technology capacities are.

Define

Take the information you learned in understand and create frameworks that capture the needs, goals and motivations of your users.

Diverge

Get out as many ideas as possible.

Decide

Use zen voting to pick a concept to prototype.

Prototype

Make your idea testable.

Validate

Get user feedback and iterate quickly. Make sure engineering scope is appropriate. Share with stakeholders.

Understand

I needed to better understand how we could help editors create, edit and discover the
content that matters most.

Methods I used included stakeholder interviews, conceptual prototypes, a wine and dine and a branding exercise using an experience wall.

The Research Plan

Wine and Dine

GQ and Bon Appétit editors were invited to nosh and drink cold beverages during a Wine and Dine. During the Wine and Dine, an experience wall, paper prototypes and provocations helped ignite conversation between the editors so we could learn their attitudes and behaviors. We also paid attention to the language they were using.

Define

During define, I used different frameworks to map behaviors to signals needed, timeframes and platforms.

Five main timeframes were identified: Coffee, Office :30, the Stand Up, Afternoon Grind and Closing Shop. Signals needed depend on what timeframe you are in and the platform also changes based on the timeframe. Coffee time is spent on your mobile device, as well as, the Stand Up. The Afternoon Grind is spent moving between chatting on your phone, doing production on your first screen and monitoring social and analytics streams on your second screen.

Finding the Patterns

Daily Cycle Experience Map

adminDesign Challenge: Signals