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Hello, my name is Laura Cochran.
I am a strategic, empathetic data-driven UX leader with over 15 years of experience coaching teams to design useful, usable, desirable, and equitable products and services by deeply understanding human behavior.
Case Studies
Learn More About My Work
A curated collection of diverse projects to illustrate the depth of my experience and impact of my work.
This work was part of a 0-to-1 effort to design software to support workflows and collaboration across the WeWork real estate team.
As the design director, I led a team to create a frictionless multi-channel, multi-product onboarding experience in partnership with product, engineering and marketing.
This work was part of a 0-to-1 effort to decrease the amount of time it took interior designers to spec out an interior design project by more than 50 percent.
About me
Learn More About My Journey
Over my 15+ year career I've lived at the intersection of storytelling, technology and design.
In my role as a design leader, I foster a culture of innovation, inclusivity, and attention to detail. I have worked in various roles across media, civic tech and fintech.
Inspiration
Let's Talk About Design
Musings on design and people leadership.